Top Marketing Instagram Accounts In 2020

I follow incredible content creators in the marketing community. These Instagram marketing accounts are excellent resources with their educational and entertaining content across social media, copywriting, sales, SEO, and more. I can’t possibly list every marketing creator here, but I can highlight my favourite accounts for the brilliant posts they produce.

Cyndi, @ascent_storycraft

With a feed full of entertaining reels and bite-sized educational content, Cyndi (@ascent_storycraft) is truly an incredible content creator and a long-time aspirational figure for my own account, @copyandbake.

GG, @gg_communications

Next up, we have GG (@gg_communications). Her incredible Instagram feed combines stunning aesthetics with rock solid advice about social media and marketing.

Abby, @abbxdesign

I love the educational content Abby (@abbxdesign) creates around building a social media presence, creating business content, and advice for attracting clients.

Harsh, @harsh.content

Harsh (@harsh.content) has truly created his own space in the Instagram world. I love to see accounts with a solid vision of their social media brand who execute it perfectly.

The PR Princess, @the.prprincess

Specialising in a mix of public relations and social media tips, The PR Princess is a recent graduate making a splash in the marketing community. I thoroughly enjoy watching the journeys of other graduates from 2020 – it’s been a rough year, but we’re all having a go at making the most of it.

Hamza, @thecopywolf

I couldn’t create a list like this without including my favourite copywriting Instagram account! As a copywriter myself, Hamza (@thecopywolf) creates content all about selling through copywriting that is genuine, authentic, and always useful.

Grace, @gracebeverley

While the last Instagram account on this list isn’t strictly Marketing, Grace (@gracebeverley) is an incredible example of success in business and a leading public figure. She is the founder of TALA and Shreddy – sustainable companies in the health/athletic sphere – and her Instagram content is such a source of inspiration for my personal journey.

Who are your favourite content creators in the marketing community? Tell me in the comments below!

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The Marketing Newsletters Your Inbox Needs

There are so many ways of learning about marketing: books, online courses, videos, university degrees, and much more… but the ultimate way of staying up to date with relevant industry information? Newsletters!

The Daily Carnage

The Daily Carnage is all about being the sharpest marketer in the room, delivering a handpicked list of the best marketing content to your inbox each day. Recent examples include Who’s Asking, Feeling Content and No Big Deal.

Content Marketing Institute

Looking for resources specific to content marketing? The Content Marketing Institute newsletter is a great subscription. Alongside a newsletter, the CMI also has a Podcast Network, Magazine, and a wide range of website resources.

Marketing Dive

The Marketing Dive newsletter covers everything from social media to data analysis as well as mobile and video marketing. Their website also covers the latest news in marketing, including deep dives and analysis of current large-scale marketing campaigns.

The Mention Memo

The Mention Memo brands itself as “the only marketing newsletter you’ll want to read”. The newsletter runs twice a month and features:

  • A summary filled with insightful commentary around a trending marketing or social media topic.
  • A roundup of our most popular blog content, cherry-picked by us.
  • Free and practical resources you can use for your own marketing.
  • Lots of cheeky one-liners and puns!

Think With Google

Why not go straight to the source when it comes to marketing through Google? The Think With Google newsletter covers all the latest features and trends on the Google Network. The website is also packed with helpful resources such as consumer trends and the future of marketing with machine learning.

3 Work From Home Lockdown Essentials

With the UK in Lockdown 2.0, I’ve been adjusting to working from home for the first time. As an English graduate, I’m no stranger to working independently, but working from home during a lockdown brings on new challenges: learning Zoom, creating my own schedule, and finding ways to spice up my daily routine to stop every day blending into monotony.

Learning New Recipes & Balanced Eating

Cooking is one of my favourite ways to be creative, outside of writing. Lockdown means I have more time to really enjoy cooking. I’m currently working my way through the Wagamama cookbook.

I also now have a subscription to Oddbox, a company seeking to reduce food waste by allowing its customers to “rescue” boxes of veg that are rejected from supermarkets for being too large, the wrong colour, or in surplus. Their refer a friend scheme is also great – anyone looking to try OddBox out can get £10 off with my referral link.

An Exercise Routine

Heading into lockdown 2.0, I knew I wanted to invest in my physical health – in other words, treating myself to workout gear from TALA, and starting to go jogging in the morning. Not only is TALA an incredible brand from Grace Beverly (with an inspirational level of social media marketing) – they are also entirely sustainable, with a brand statement all about “slow fashion”.

Looking After Yourself

The term “self care” is thrown around a lot, but what I mean by this segment is paying close attention to how I feel. This might mean lighting a candle while I work, or dusting, or putting the laundry on, or anything on a long list of chores to keep my workspace clear. I’m also making sure I take proper time away from my work as well as social media.

A Helpful Note From Copy & Bake

Copy & Bake is all about transparency! The Oddbox link provided in this blog post is part of their affiliate scheme, which means I receive a discount on the service for anyone who signs up through my link.

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