Digital Marketing is an ever-changing industry, with trends and algorithms seeming to come and go as they please. It is also an industry with a lot of potential false information. Anyone can hop on Instagram and claim to have groundbreaking social media strategies – stay up to date with these Digital Marketing certifications from genuine, authentic platforms such as Facebook, Google Skillshop, and LinkedIn Learning.
Fundamental Of Digital Marketing
The Fundamental Of Digital Marketing is a free course from Google provides a great foundation for anyone interested in digital marketing. The course includes a free certification, meaning it is accessible to anyone and everyone.
The Analytics Academy contains courses for getting certified with Google Analytics. Analysis is a huge part of learning to become successful with digital marketing, so for recent graduates and anyone applying to entry-level jobs, this could be a great way to stand out.
Google Ads Search
Want to learn about paid marketing platforms? The Google Ads Search certification, part of the Google Skillshop platform, is a professional-level certification. While it is free, the course has a tricky exam at the end and Google recommends it for people who already have some experience using the Google Ads platform for Search ads.
Master Digital Marketing
If you have a LinkedIn account, you can get access to their Master Digital Marketing learning pathway with their premium subscription. The platform works similarly to Netflix – one subscription price for unlimited course access. No time limits and no additional fees for any of their certifications. LinkedIn offers a free trial of premium, so you can try before you buy!
Facebook Blueprint Certification
Do you use Facebook Ads regularly? The Facebook Blueprint exams may be worth your time. These exams range from marketing associate to professional levels. Even without taking the certification exam, you may still be interested in the Blueprint learning platform.
College of Media and Publishing
Most of the certifications on this list are free and come directly from the marketing platforms themselves. The College of Media and Publishing is the only paid certification on this list because it is accredited, affordable for most young professionals, and as one of their students I can vouch first-hand for the quality of their courses.
I am enrolled on their Copywriting Course, but they also offer a Social Media Marketing Course, Business Writing Course, SEO Content Writing Course, and much more. Please note, the College of Media and Publishing is aimed at marketing students in the UK.