New year, new you? Maybe you’ve put a lot of thought into your new year’s resolutions, but what about your blog? Some of you have been planning content weeks and months in advance, but some of us create on a more immediate basis, or might be going through a content rut. Whatever your situation, here are five ideas for content creators in 2021.
Talk about something you love.
The best content begins at the root of the things you love. Of course, keep it relevant to your niche, but don’t be afraid to experiment and pick discussions that genuinely excite you. Your enthusiasm will feed through into your content and make it all the more enjoyable for your audience to consume.
During this time of isolation and the global pandemic, people are craving connection. Talk about your personal life – within reason, of course, and only sharing details you are comfortable making public.
Learn something new and document the process.
Copy and Bake was founded from a love of learning and a passion for digital marketing. Dedicate your January content towards learning and share the experience with your audience. Celebrate mistakes and record all the things you’ve learnt!
Create a tutorial, guide, or printable.
The internet is a cluttered place, and the best way to grab your readers attention is by offering value they cannot get elsewhere. The best way to provide value? Exclusive tools, crafted your your unique experience and expertise. It could be something as simple as a hot chocolate recipe or as complicated as building a fully-optimised PPC campaign. It doesn’t matter! A unique piece of content is a very valuable thing in the internet age.
Post an interview, host an online panel, or record a podcast/webinar.
A great way to bring new readers into your blog, and entertain your existing audience, is to involve other sources of expertise into their orbit. No matter your niche, there will always be something to learn from your peers, and your audience will be grateful to the heap of value in your content.