The queen of copywriting, Alex Cattoni, creates quality content with selling techniques, copywriting exercises, and speaks a lot of sense about how to wield words in order to sell. I found her YouTube account in the early days of looking into entering copywriting as a professional, and her educational videos were a great way to get started.
Anyone looking into paid digital marketing should consider Anastasia Blogger‘s content required viewing. I particularly love her Pinterest videos, which are incredibly insightful and help me keep up to date with the algorithm and policy changes. She also talks about working from home, making money online, and insightful tips for finding the right blogging niche.
Anyone considering freelancing – in particular, on Fiverr – should be watching Wayne. He covers policy and algorithm changes for Fiverr, handy guides on how to get started, tips for making a secure income on Fiverr, and how to grow your account with quality reviews. I absolutely owe the beginnings of my freelancing career to Wayne’s solid advice and resources.
Life With Lauren Taylor covers a wide range range of working-life topics, including home office makeovers, content creation, fashion hauls, self care, and vlog-style content. I love her relaxed, realistic approach to talking about the realities of life as a professional in the digital marketing industry.
Anyone can become a copywriter. On the surface level, it is fairly straight forward: writing product descriptions, headlines, landing pages, social media posts, and marketing materials. As any copywriters nows, though, the learning never stops for a copywriter: we’re always seeking to develop and refine our craft.
Short, Sweet, And Simple
On the internet, attention spans are short, and time is precious. Spare your readers from unnecessarily waffle and padding by keeping your writing short, sweet, and simple. In other words: provide as much detail as is required to convert, and nothing more. It can be tempting to embellish copy to make it sound fancy, or be creative and experiment with your text, but copywriting must prioritise the end goal: conversions. Contrary to popular belief, writing large chunks of text – even for a beginner copywriter – is easy. The hard part? Cutting and chopping it down until only the essential parts remain.
Know Your Product
It might seem obvious, but a copywriter performs best when they have access to all the information about their product. However, sometimes we need to make do with limited information. No matter how detailed your product specification is, becoming a better copywriter is all about immersing yourself in the product: thoroughly understanding the use, benefits, and barriers to purchase for your audience.
Sell The Fantasy
A good copywriter should seek to sell the product… but an excellent copywriter will need to sell the fantasy of the product. The audience should be immersed in a vision of what their life will be like with the product, and how they will benefit from its unique properties. I use this concept particularly when I am writing copy for luxury items because prospective customers will think more carefully about buying higher-ticket items. For example, a luxury clothing brand might focus on the elegance and refined aesthetic of their products and how well this will reflect on their customers’ reputation. Luxury resorts, too, will often use happiness, relaxation and enjoyment at the front of their marketing materials. Selling the fantasy is absolutely everywhere in marketing – and for good reason. It works!
New year, new you? Maybe you’ve put a lot of thought into your new year’s resolutions, but what about your blog? Some of you have been planning content weeks and months in advance, but some of us create on a more immediate basis, or might be going through a content rut. Whatever your situation, here are five ideas for content creators in 2021.
Talk about something you love.
The best content begins at the root of the things you love. Of course, keep it relevant to your niche, but don’t be afraid to experiment and pick discussions that genuinely excite you. Your enthusiasm will feed through into your content and make it all the more enjoyable for your audience to consume.
During this time of isolation and the global pandemic, people are craving connection. Talk about your personal life – within reason, of course, and only sharing details you are comfortable making public.
Learn something new and document the process.
Copy and Bake was founded from a love of learning and a passion for digital marketing. Dedicate your January content towards learning and share the experience with your audience. Celebrate mistakes and record all the things you’ve learnt!
Create a tutorial, guide, or printable.
The internet is a cluttered place, and the best way to grab your readers attention is by offering value they cannot get elsewhere. The best way to provide value? Exclusive tools, crafted your your unique experience and expertise. It could be something as simple as a hot chocolate recipe or as complicated as building a fully-optimised PPC campaign. It doesn’t matter! A unique piece of content is a very valuable thing in the internet age.
Post an interview, host an online panel, or record a podcast/webinar.
A great way to bring new readers into your blog, and entertain your existing audience, is to involve other sources of expertise into their orbit. No matter your niche, there will always be something to learn from your peers, and your audience will be grateful to the heap of value in your content.